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The Results Map™: An Innovation for Communicators
Ingenium Communications is the developer of the Results Map™, an innovative applied methodology for engineering the strategic communications planning process toward measurable results. The Results Map™ is a powerful tool that is based on 20 years of experience in designing over 300 communications strategies across a broad range of industries and sectors.
The Results Map™ methodology was launched at the 2005 Communicators Conference. Since then, it has been presented to the International Association of Business Communicators, the Canadian Public Relations Society and the Canada School of Public Service as well as several private clients. The methodology is now used by thousands of communicators across Canada, and its track record speaks for itself.
The next generation of the Results Map™, fully bilingual (English and French), is currently in development and is set to launch globally at the IABC 2010 World Conference in Toronto. Results Map™ is an online multimedia strategic communications planning tool that is highly practical, scalable and adaptable to fit the unique needs of individual organizations. It covers everything from setting objectives, to public environment analysis, audience segmentation, messaging, tactical planning and evaluation. The application is the communicator's interactive portal for step-by-step tools, templates, best practices, tips, dashboards and samples for the design of meaningful, actionable and measurable communications strategies.
The Results Map™ features an interactive online community of practice for communications practitioners from around the world to share experiences, advice and best practices on applying strategic communications planning in day-to-day work. It also includes powerful strategies to set communicators up for success in undertaking strategic communications projects, in areas such as gaining internal support and alignment, managing internal client relationships, applying strong project management, and undertaking value-added consultation and research.
Ingenium is honoured to be supported by dozens of leading communications professionals who have contributed to the Results Map™ development as reviewers, partners, and beta testing participants. In recognition of their invaluable contributions, Ingenium Communications recently provided seed-financing loans to three worthy entrepreneurs in developing countries. The loans were facilitated by KIVA (www.kiva.org), the world's first micro-lending website, empowering individuals to lend directly to entrepreneurs around the globe who are working hard to make a difference for their families and communities.
Click here for an update on the Results Map™ supported Kiva entrepreneurs.
To book your Results Map™ consultation today, contact us at info@ingeniumcommunications.com or 613.729.1721.
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