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The Results MapTM is an innovative guide designed to map out the strategic communications or
marketing process toward high impact, measurable results. This proprietary tool was
launched to the Government of Canada's Communications Community Office in February 2005 as
part of the presentation MetroMetrix: The Communicator's Performance EvaluatorTM. It has also
been presented to the IABC, the Canadian Public Relations Society, the Canada School of
Public Service as well as several private clients.
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The methodology is now in use by hundreds of communicators and is proving to be a highly
valuable and practical tool to enhance the caliber of communications strategies and evaluation
techniques.
Ingenium Communications works with clients to develop
customized Results MapsTM for organizations or initiatives. This innovative product blends the
very best in rigorous strategic planning methodology with proven techniques to facilitate the
design of sound Evaluation Frameworks.
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