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Do's and don'ts for creating a strategy that's actionable, and designed to generate measurable results.
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A practical reference guide to simple techniques to measure communications results.
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An article in the International Communications World Bulletin published by IABC on the effective use and measurement of social media applications.
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A guide written for the International Association of Business Communicators (IABC) which became their top-selling product internationally. The Template guides communicators through a logical process to create a scalable Web Strategy.
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A quick tips sheet for executives called upon to deliver difficult news.
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A simple reference source for terminology related to communications measurement and evaluation.
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A list of key specialized sources related to the field of measuring and evaluating communications results.
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Practical advice for managers seeking to enhance their communications capabilities and skills.
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