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Workshops

Choose from these practical workshops to help take your team to the next level of performance. Sessions are customized to address specific priority issues of each client organization, using relevant case studies & examples.

  1. Strategic Communications Planning: Introductory Workshop

    Interactive 1 or 2 day workshops introducing the Results Map, Ingenium's proprietary best practice process for strategic communications designed to build capacity.

    Learning Outcomes:
    • Practical techniques and tools for communicators to be more strategic, more effective and more valued
    • Proven methodology for designing strategic communications plans and strategies
    • Step-by-step guidelines on developing a meaningful evaluation framework
    Book this workshop today!
  2. Strategic Communications Planning: Master Class

    Active learning program focused on maximizing the integration and practical application of the Results Map methodology, Ingenium's proprietary best practice process for strategic communications, into day-to-day practice.

    The program includes the Strategic Communications Planning Introductory Workshop and four, ½ day follow-up sessions on each specific element of the Results Map methodology – Prepare, Plan, Implement and Evaluate. Learn More

    Participants receive a Results Map binder of tools and resource materials as well as a copy of the Results Map Handbook: The Essential Guide to Strategic Communications Planning and exclusive online access to the Results Map's tools, templates, worksheets and samples

    Ongoing coaching support is offered throughout the training cycle which leads to Results Map Certification upon completion.

    • Practical techniques and tools for communicators to be more strategic, more effective and more valued
    • Proven methodology for designing strategic communications plans and strategies
    • Step-by-step guidelines on developing a meaningful evaluation framework
    Book this workshop today!
  3. Becoming a Strategic Communications Rock Star

    An interactive, hands-on workshop that provides a unique opportunity to unlock the challenges faced by communications professionals in establishing credibility, adding value and doing more with less. Through exercises, worksheets and tools, participants will gain a solid understanding of the unique value proposition of the communications function as they build their consultative skills as a communicator.

    Learning Outcomes:
    • 5 critical qualities for becoming a strategic communications rock star
    • Eliminating the top 3 career-killing, soul-crushing frustrations faced by communicators
    • A proven step-by-step process for managing client relationships
    Book this workshop today!
  4. The Top 10 Most Powerful Questions in Strategic Communications

    This session introduces 10 questions that consistently generate breakthrough results for organizations. Participants are guided through practical opportunities to try out the 10 questions through case studies and interactive exercises. Participants will gain new skills in strategic counsel through the use of these simple questions that immediately contribute clarity, focus and innovation in communications performance.

    Learning Outcomes:
    • Consultative skills/techniques for communicators
    • Tips/tricks on adding value through the strategic use of questions
    • Building confidence in a strategic advisor role through the use of key questions
    Book this workshop today!
  5. Strategic Communications Bootcamp

    A practical workshop designed to help public sector communicators raise their game and step up to the opportunity of transforming government through communications that is strategic, citizen-centric, and outcomes-driven.

    The Strategic Communications Bootcamp aims to equip communicators with the skills, knowledge and confidence required to be true business partners and trusted advisors.

    Learning Outcomes:
    • Practical techniques and tools for communicators to be more strategic, more effective and more valued
    • Consultative skills and techniques for communications professionals
    • Tips and tricks on adding value through the strategic use of questions
    Book this workshop today!
  6. Leading Organizational Change

    An intensive session for managers and directors exploring practical strategies and techniques for leading organizational change. Rooted in the latest research and best practices in change management, this session provides a framework for leading transformation through governance, communications, change readiness and training. The workshop introduces tools and worksheets focusing on key topics such as managing resistance, the manager's role in change management, strategies for building employee resiliency, change communications planning and reinforcing change.

    Learning Outcomes:
    • Best practices in leading change
    • Changing minds by changing habits
    • The levers of organizational change
    Book this workshop today!
  7. Communicators as Change Makers

    This explores the opportunity for today’s communications professional to go beyond information dissemination, and step up to become an indispensable agent of change. Communicators are uniquely positioned to drive change and enable their organization’s transformation agendas and this session puts the spotlight on the essential skillset and mindset required to fulfill this elevated role. You’ll come away with new insights and renewed confidence to unlock your full potential and impact as a change maker.

    Learning Outcomes:
    • Tap into your abilities to become a transformative agent of change
    • Provide practical ideas and insights to unlock your inner change maker
    • Create a game plan for realistic actions and changes to make these new ideas actually work
    Book this workshop today!
  8. Communicating Change

    This session introduces proven best practices for communicators to craft effective communications strategies in support of change management initiatives. Grounded in the latest research in change management, this workshop will illustrate how communications can become the "drumbeat" of change. Through tools, worksheets and case studies, participants will learn practical skills and techniques for shaping communications approaches and messages in a range of change and transformation contexts. The focus is on moving beyond information dissemination and shifting toward communication models that create shared meaning.

    Learning Outcomes:
    • Explore the unique characteristics of change communication
    • Introduce a Change Communication Planning Tool and learn how to apply it in a variety of applications
    • Identify the classic pitfalls of change communication, and learn how to avoid them
    Book this workshop today!
  9. Leaning into Culture Change

    The most significant barrier to organizational change is culture. Even the most compelling business case for change often can’t move past the pervasive, systemic and entrenched forces of cultural norms. Learn practical strategies and move from theory to practice in advancing culture change. Through this peer learning-based experience, led through a highly practical Culture Change Workbook, participants will have the opportunity to explore the unique nature of culture and identify techniques to advance culture change.

    Learning Outcomes:
    • Understand organizational culture and its significance in change
    • Identify a specific culture change goal within your organization and explore it with peers
    • Explore strategies and techniques for achieving your culture change goals
    Book this workshop today!
  10. Issues Management: Strategies that Work

    This session provides a refreshingly pragmatic perspective on issues management for communicators. Through case studies and examples, participants will learn proven techniques for managing issues in a strategic, results- based fashion throughout the lifecycle of an issue. You'll have the opportunity to work through an actual issues management case using a best practice in strategic communication planning and evaluation that is highly applicable to a range of issues.

    Learning Outcomes:
    • Best practices in issues management.
    • The importance of performance indicators and measurement.
    • The link between issues management, risk and crisis communications.
    Book this workshop today!
  11. What's at Stake? Managing Stakeholder Communications for Results

    This workshop explores the specialized and increasingly relevant field of stakeholder communications. Learn the difference between audiences and stakeholders, practical tips/tools for creating a stakeholder map and best practices in driving engagement through a strategic approach. Directly relevant and applicable to social responsibility campaigns/initiatives, challenging communicators to think beyond accountability and transparency to consider how effective stakeholder relations can transform issues, industries and organizations.

    Learning Outcomes:
    • How stakeholders differ from audiences & what that means for strategic communications planning
    • Creating a stakeholder map
    • Role of stakeholder communications in corporate social responsibility
    Book this workshop today!
  12. Communications Strategy Lab

    This session is a highly engaging and interactive workshop focused on building capacity in all areas of strategic communications planning. Topics include tools and best practices for being strategic, working with internal clients, setting objectives, understanding audiences, building a message architecture, tactical planning and creating meaningful evaluation frameworks. The Workshop is based on speaker's experience in developing over 400 communications strategies in the last 20 years.

    Learning Outcomes:
    • Step-by-step guide for developing a strategy using a solid architecture that gets attention and delivers results
    • "Behind the scenes" steps involved in developing a communications strategy
    • Types of communications strategies and plans, and when to use each one
    Book this workshop today!
  13. Building a Communications Evaluation Framework

    Evaluation has always been the Achilles Heel for communicators. The workshop provides simple, practical evaluation tools and techniques. The focus is on developing a communications performance indicator matrix – a framework that helps communicators in identifying meaningful indicators to demonstrate and evaluate the value they bring to organizations.

    Learning Outcomes:
    • Difference between performance indicators and measurement tools, and why it's critical to treat them separately
    • Practical tools/techniques to evaluate/measure communications results
    • How to identify, isolate and track meaningful performance indicators
    Book this workshop today!
  14. Best Practices in Employee Communications and Engagement

    This workshop explores proven strategies and techniques to enhance employee communications and engagement. Based on practical illustrations and case studies, the workshop focuses on aligning employee communication to corporate objectives. Topics include: understanding internal audience groups, message architecture development, the role of managers in internal communications, tactical planning and evaluation. Participants have an opportunity to work through their own priorities and challenges using worksheets and planning tools, generating results in real-time.

    Learning Outcomes:
    • The link between engagement and communications
    • Strategies for tying employee communications activities to business outcomes
    • Proven techniques for working with managers to advance employee communications and engagement
    Book this workshop today!
Book a workshop today!

Don't see what you're looking for? Contact info@ingeniumcommunications.com to discuss putting together a workshop theme or structure that meets your specific needs.

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