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Best Practices

Change Communications *NEW

As change has become business as usual, there is a sharp rise in organizations' requirements for specialized support in change communications. This is emerging as an exciting and meaningful opportunity for communicators to add unique value...

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Strategic Communications Planning

This Best Practice provides practical advice on results-based strategic communications planning. It presents 20 years worth of experience in this specialized area distilled into simple step-by-step guidance supported by helpful tips and tricks.

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Employee Engagement and Internal Communications

This paper focuses on core Best Practices in the area of employee engagement and communication. It presents key principles and practical advice for raising the performance of internal communication products and strategies.

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Stakeholder Communications

This Best Practice resource defines stakeholder communication and offers specialized advice for managing stakeholder relationship toward results. The paper also introduces the concept of Stakeholder Mapping and provides guidelines for using the technique to promote a strategic approach to stakeholder communications.

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Board Communications

This paper examines Board-related communication in detail, and explores the importance of Board communication in the context of governance. The resource presents practical Best Practices and key principles for ensuring high performance communication with Boards of Directors.

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Crisis Communications

This Best Practice resource introduces key principles to ensuring effective crisis communications. It can be used as a core reference to create a Crisis Communications Strategy or to help augment an organization's state of readiness in responding to emerging crises or risks.

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Media Relations

This resource introduces the fundamental Best Practices for effective and strategic media relations. The paper presents core principles for guiding media relations policy and practice, and offers very practical advice for ensuring a sound approach to managing the function to achieve maximum communications results.

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Communications Project Management

This paper provides practical, step-by-step guidance on applying best practices in project management to the communications discipline. It includes key principles as well as specific advice for ensuring a sound approach to supporting communication activities and strategies with quality project management.

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